May 262011

Louisville record label SonaBLAST! has been following a different business model for music for some time, with a focus primarily on getting their artists’ material into television programs, advertising and, presumably, movies. Their latest success is the placement of a tune by The Pass in a video created by Kembrel, a fashion firm that targets the college market. This one couldn’t be better for the Pass. Here’s the advertisement:

Get Dressed. Summer 2011 from Kembrel on Vimeo.

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